Mother of the Bride (MOG) Takes Center Stage With Free Head-to-Toe Makeover Chicago Hair Salon Provides `Positive Aging` Day of Beauty for Deserving New Chicagoan
Released on: July 28, 2008, 1:43 pm
Press Release Author: Vision Global Corp.
Industry: Consumer Services
Press Release Summary: Sharon Cutler dreamed about a beauty makeover for her son\'s wedding. As Eric\'s mom, this Mother of the Groom (MOG) had seen most of the guests years earlier when her other son, Jeff,20, died in an accident. Then, Sharon and her husband, Stephen, became cancer survivors (she 7 years, he 2 years). She wrote an article on Craig\'s List requesting a \"positive aging\" makeover, and an upscale salon was intrigued enough to meet her - and Wednesday she will have a head-to-toe makeover. Sharon will write about it in her news and feature website published online monthly www.MatureResources.org and is hopeful her head-to-toe makeover will turn heads at Eric and Kate\'s wedding on Saturday!
Press Release Body: Chicago, IL - Like so many viewers of reality TV and magazine makeovers, Sharon Cutler dreamed about attending her son\'s wedding with a brand new, out-of-this-world beauty look. Unfortunately, most of the guests at Eric and Kate\'s wedding had seen her during some of the worst days of her life. Her other son, Jeffrey, 20, was killed in a jet ski accident ten years ago. Besides the awful grief, both Sharon and her husband, Stephen were diagnosed and treated for cancer - becoming proud survivors within the past seven years.
And on Saturday, August 2nd, at the Trapp Family Lodge in Stowe, Vermont, she will come face-to-face with her ex-husband, the other mother of the groom (SMOG or Step-Mother of the Groom), former relatives, long-lost friends, plus childhood friends of both sons. Sharon knows it\'s going to be a wonderful day with many mixed emotions.
So, Sharon placed an article in Craig\'s List Beauty Section to find an upscale salon to collaborate with her on a total makeover in addition to a feature article and photos of her \"before and after\" - to appear in her monthly internet magazine for people 50-plus, www.MatureResources.org the week after the wedding.
Instead of saying anything about her past tragedies in the query, Sharon wanted to stress the story of \"the mother of the groom who is turning face forward with a Positive Aging mindset.\" She said \"I want to remind baby boomers and seniors of all ages how precious life is - and that worrying about aging is a waste of time.\" The mother of the groom recently turned 61. (Her 50th birthday turned into a surprise birthday party and then a surprise wedding for her and the guests.)
Paolo Bivonna and Maria Paonessa, co-owners of Compagnia della Bellezza, at 1500 North Wells, Chicago, immediately responded to Sharon\'s request. After meeting her, they agreed that Sharon was definitely in need of a distinctive, fashion-forward hair style and special color effects as part of her new \"Positive Aging\" look. \"We call ourselves image consultants - creators of distinctive styles,\" Paolo said. \"Our team is looking forward to Sharon\'s final reveal. It will be a totally refreshing head-to-toe look that will definitely turn everyone else\'s head at Eric\'s wedding,\" he added. ### Bivonna and Paonessa and their group of beauty professionals will provide Sharon with : a luxury manicure and pedicure; a facial; haircut, style and design; custom color service; and a personalized make-up consultation and make-up application. All Sharon has to do is show up - which is one appointment she definitely won\'t miss!
Web Site: http://www.MatureResources.org
Contact Details: Brian Reynolds, Vision Global Corp. 505 N.LaSalle St. Suite 475, Chicago 60610 312-923-0797 Sharon Cutler (the MOG) 773-853-2355